Midei · Baedi · Today
Parenting deserves better than wipes.
The most vulnerable moments of early parenthood — postpartum recovery, the diaper blowout, potty training — have been solved with $3 plastic bottles and wall-mounted changing pads since the 1950s. We think those moments are worth designing for.
Concept render
“this has stolen my dignity.”
That word is the brief. Fidei exists to give it back.
01 · Midei (my-DAY) · the fourth trimester
The $3 hospital bottle is not the answer.
The first weeks after birth, toilet paper feels like sandpaper against stitches. Women describe holding it for days out of fear. And the tool the hospital sends home is a plastic squeeze bottle — cold water, one hand, refilled mid-rinse at 3am. It got you home. It was never meant to be the answer.
Midei is a hands-free bidet seat built for the fourth trimester. Warm water at 95°F. Gentle pressure you control. Front and rear rinse, for everything recovery actually involves. The hospital gave you something plastic — we made you something that lasts.
Honest specs
- Warm water capped at 38°C (100.4°F) by two independent sensors plus a mechanical cutoff
- Pressure you control, inside a mechanically capped gentle band — it can never reach standard bidet blast
- Self-purging stainless nozzle, so the first water that touches skin is already warm
- Magnetic remote with large tactile buttons — a support partner can run it
- Fits standard elongated toilets; connects to the cold line — no tools beyond the included wrench, about a 10-minute install
- No app. No subscription. Nothing to charge or update.
02 · Baedi (BAY-dee) · the infant years
The changing pad has been flat plastic since the 1950s.
Forty-five minutes into a drive, you can smell it before you can see it. The blowout is a fact of infant life — and the tools waiting at home haven't changed in seventy years: a flat pad, a dwindling pack of wipes, and a sink two rooms away.
Baedi adds the only thing that was missing: water where you need it. A warm, parent-controlled rinse built into a countertop changing station that sits on the dresser you already own — one hand on the button, one hand always on your baby.
Honest specs
- Warm fan spray hard-capped at 38°C (100.4°F) — consistent with infant bath-water guidance
- Water flows only while the presence sensor confirms your baby and you hold the button — two independent conditions, by design
- One twist of the dose ring meters organic soap into the rinse
- Clean and grey water caddies slide out like drawers — about 10–12 rinses per fill, no plumbing required
- Sealed water module swaps out without opening any baby-contact part
- Designed to ASTM F2388 and CPSIA children's-product standards, third-party tested before any unit ships
03 · Today (too-DAY) · potty training
Today is the day.
Every pediatric guide says the same thing: toddlers learn by imitating their parents. Then we hand them a plastic bucket on the floor while the grown-ups use the real thing — and the parent still does the wiping. Training stalls in the gap.
Today is a floor potty that gives your toddler a real version of the grown-up routine — including, for the first time, the clean. Done by the kid, sized for the kid. They watch. They mimic. They go.
Honest specs
- Non-electric: no battery, no heater, no sensors — nothing to fail
- Parent-filled with wrist-tested lukewarm water — warmth without wiring
- Removable inner pot with molded grips, so the carry-and-flush ritual is theirs too
- 6-inch seat height: feet flat on the floor, ages 18–36 months
- Full technical specs publish with the Kickstarter campaign
Why now
The window is open.
Three quiet shifts, all in the last few years — bidets went mainstream, the fourth trimester became a public conversation, and premium nursery hardware proved itself at registry scale. Fidei sits where they meet.
of Americans have still never used a bidet — and that number is falling fast
babies born in the U.S. — a new cohort of parents annually
the addressable market across these three moments
what a $299 baby monitor earned last year — the premium nursery tier is proven
Sources: bidet adoption — Bio Bidet by Bemis / Propeller Insights national survey (n=1,009, published Nov 2025). Births — CDC National Center for Health Statistics, 2025 provisional (3,606,400). Market — Fidei market model, June 2026: U.S. births × one unit per household × conservative planning ASPs (base case — deliberately below launch pricing). Premium tier — Owlet, Inc. FY2025 revenue, SEC filings ($105.7M, +35.4% YoY; Dream Sock $299).
Three products. One promise: hands-free dignity at every stage.
Midei for the fourth trimester. Baedi for the infant years. Today for potty training. The same family, the same warm water, the same quiet promise — from the first night home to the last diaper.
Concept renders — first production units ship via Kickstarter.
The waitlist
Be first in line.
Waitlist members get launch pricing, early access to the Kickstarter, and a quiet heads-up before anyone else. One email per milestone — tops.
FAQ
Questions parents actually ask.
Is it safe for stitches?
Yes. Midei's stream is a soft, low-pressure fan of warm water — the same kind of rinse your OB or midwife recommends for perineal care (Cleveland Clinic, Mayo Clinic). It's gentler than a peri bottle and you don't have to hold anything. If you've had a complicated repair or your provider has given you specific instructions, follow them — Midei is built to fit into their guidance, not replace it.
Is this FDA-approved?
It's a warm-water comfort device, not a medical device — it makes no therapeutic claims. It doesn't diagnose, treat, or heal anything; it's about comfort and cleanliness, the same regulatory lane as any home bidet. So “FDA approval” doesn't apply to a product like this — and any brand in this lane claiming it is misleading you.
Why $299?
It's $299 once, for the hardest three months of your life — and it's still working for the next baby. Parents already spend $299 on a sock that monitors sleep and $1,695 on a bassinet that's used for six months. Recovery happens every day, several times a day. We built Midei like an appliance because that's what the moment deserves — warm water on tap, no refilling, no squeezing, nothing disposable about it.
When does it ship?
Midei launches on Kickstarter in Q4 2026. Backer units ship after safety certification is complete — we will never ship before it is. Baedi follows in 2027, and Today after that. Waitlist members get exact dates and early-access windows two weeks before anyone else.
What's different from a $40 bidet attachment?
Those attachments are a great way for adults to try water for $40 — and they're exactly why we exist. Cold water only, toilet-mounted only, no temperature cap, no gentle-pressure floor, nothing about them designed for a healing body or a small one. The difference is the difference between an attachment and an appliance: warm water with a hard 38°C cap, a pressure band that can't be exceeded, a seat shaped for sitting a while, and a remote someone who loves you can operate.
I had a C-section. Is Midei for me?
Yes. Midei serves every delivery. Cesarean recovery comes with its own bathroom realities — lochia care, tenderness, a core that doesn't want to twist — and a warm, hands-free rinse was designed for exactly that. Both birth experiences are valid, and Midei was built for both, full stop.
How does Baedi handle the mess?
The rinse basin at the foot end drains to a grey-water caddy in the base. When it's getting full, the light ring pulses amber; the caddy slides out like a drawer and empties into the toilet, and the clean caddy refills at the sink — about 10 to 12 rinses per fill. No plumbing, no hoses across the nursery, and every surface your baby touches wipes clean.
Does my toddler actually need Today?
Need? No — a $30 potty catches everything Today catches. What Today adds is the thing every pediatric guide says drives training: imitation. Today gives your kid a real version of the grown-up routine, which turns it into their accomplishment instead of your chore. And if your toddler ignores the extras entirely, it works exactly like a normal potty too.
Returns and warranty?Planned policy
Here's the commitment: a real warranty and a guilt-free return window — registry gifts included, no interrogation. The exact terms are being finalized against our cost model now, and they'll live right here, in plain English, before the Kickstarter opens.